Glossary · Marketplaces
AI-generated content disclosure
AI-generated content disclosure is the requirement to tell buyers or the platform when an image or video was made or significantly changed with AI, through a label, toggle, checkbox or metadata tag.
Every major marketplace now has a disclosure rule, and each asks for it in a different place. Sellers listing on more than one platform need to meet each rule separately.
TikTok Shop asks sellers to disclose significant AI use with on-screen text, a watermark, a sticker or the AI-generated toggle, and treats false disclosure as a violation. TikTok's wider policy requires labels on AI-generated content that shows realistic-appearing scenes or people, and it uses Content Credentials (C2PA) to label content from other platforms. Amazon asks for the keyword contains-synthetic-performer in the IPTC/XMP dc:subject field of images with photorealistic AI-generated people, and A+ asset upload has an "AI-generated people" checkbox. Etsy says sellers must disclose when an item is created using AI. Walmart says AI-generated images must be truthful, accurate and not misleading.
The biggest misunderstanding is that disclosure makes any AI image acceptable. It does not. TikTok Shop's AIGC rules still forbid changing the product's size, colour, shape or features, and Etsy still requires that the item does not look different from what the buyer receives. Disclosure covers how an image was made; accuracy is a separate rule.
A second mistake is choosing the wrong method. TikTok Shop's main image must have no added text or watermarks, so on the main image the toggle is the right choice, not an overlay.
PicBarn's model exports carry Amazon's tag; on other platforms, set the label or toggle when you upload.
See also
- contains-synthetic-performer tagcontains-synthetic-performer is the keyword Amazon asks sellers to write into an image's IPTC/XMP dc:subject field before uploading any photo that shows a photorealistic AI-generated person.
- Content Credentials (C2PA)Content Credentials are tamper-evident provenance records, defined by the C2PA standard, that travel with an image or video and record how it was made and edited, including whether AI was used.
- Unedited photo rule (Etsy)Etsy's unedited photo rule says most listings need at least one real, unedited photo of the actual item on a real background, alongside any edited or AI-assisted images.
Sources
- TikTok Shop Seller University: AIGC restrictions
- TikTok: Supporting responsible, transparent AI-generated content
- Amazon Seller Central: Tagging images that contain synthetic performers
- Amazon Seller Central: A+ Content guidelines
- Etsy Help: How do Etsy's listing image requirements apply to my listings
- Walmart Marketplace Learn: Product detail page image guidelines and requirements
Related
- How to disclose AI-generated models in product listings: Amazon, TikTok Shop, Etsy and ShopifyAmazon requires an XMP keyword on any image with a photorealistic AI-generated person; TikTok labels AI content and requires listing images to match the real product; Etsy requires one unedited photo; Shopify sets no rule. The exact tag, how to add it with exiftool or Preview, and a pre-publish checklist.
- AI virtual try-on — put your clothes on a modelVirtual try-on for sellers: upload a flat-lay or ghost-mannequin shot, pick an AI fashion model, and get on-model photos that keep every stitch of the garment. Amazon-, Shopify- and TikTok-ready sizes.