Marketplace image requirements
Image rules for Amazon, TikTok Shop, Etsy, Shopify, eBay and Walmart, quoted from each platform's own help pages and checked on a stated date.
- Amazon main image requirementsAmazon's main image rules from Seller Central: pure white RGB 255, 255, 255, the product filling 85% of the frame, no text or mannequins, and the file specs behind them.
- Amazon product image requirements: every rule in one listAll of Amazon's product image rules: formats, 500 to 10,000 px sizes, 1,000 px zoom, RGB and file settings, banned content on every image, and the MAIN/PT01 file naming.
- Amazon apparel image requirementsAmazon's clothing and accessories image rules: adult apparel on a standing model, no mannequins or hangers, one shoe at 45 degrees, accessories flat, crops and model rules.
- Amazon A+ Content image requirements and module sizesAmazon A+ image rules: RGB JPG or PNG under 2 MB, Basic 970 x 300 and Premium 1464 x 600, minimum sizes per Premium module, and the content A+ does not allow.
- Amazon rules for AI-generated people: the contains-synthetic-performer tagAmazon requires images with photorealistic AI-generated people to carry the IPTC/XMP keyword contains-synthetic-performer. What needs it, what does not, and how to add it.
- TikTok Shop product image requirementsTikTok Shop image rules: a front view on pure white for the main image, up to 9 square images at 600 x 600 px or more, no renderings or stickers, and the listing quality tiers.
- TikTok Shop rules for AI-generated product imagesWhen TikTok Shop allows AI-generated (AIGC) listing images: accurate size, colour and shape, no false scale or effects, no implied bundles, and how disclosure and labels work.
- Etsy listing photo requirements: sizes, formats and thumbnailsEtsy's listing photo rules: 2000 px recommended, 635 px minimum for the first photo, jpg/gif/png/svg/heic, no transparent PNGs, up to 20 photos and 2 videos, thumbnail cropping.
- Etsy's unedited photo rule and what AI edits are allowedEtsy requires at least one real, unedited photo of the item for most listings. What counts as unedited, which AI edits are allowed, and the rules for print-on-demand, digital and patterns.
- Shopify product image requirements and sizesShopify product image limits: up to 5000 x 5000 px or 25 MP, under 20 MB, 2048 x 2048 recommended for square, PNG then JPEG, one aspect ratio per collection, plus video and 3D limits.
- eBay picture policy: image requirements for listingseBay's picture policy: at least one photo, 500 px on the longest side, and no borders, added text, watermarks, misleading photos, placeholders or stock photos for used items.
- Walmart Marketplace image requirementsWalmart Marketplace image rules: seamless white 255/255/255 main image, 2200 x 2200 px recommended, 1500 x 1500 for zoom, 1:1, JPEG/PNG/BMP under 5 MB, and truthful AI images.