Glossary · Amazon
contains-synthetic-performer tag
contains-synthetic-performer is the keyword Amazon asks sellers to write into an image's IPTC/XMP dc:subject field before uploading any photo that shows a photorealistic AI-generated person.
The requirement appears in Amazon's product image requirements, with a separate tagging guide in Seller Central. It covers any listing image in which a photorealistic person was generated by AI, such as an AI model wearing a jacket or holding a blender.
The scope is narrow and specific. The tag is required for photorealistic AI-generated people. It is not required for real people whose photos were edited with AI, or for people who are not photorealistic, such as illustrations. The tagging guide gives an exiftool command: exiftool -XMP-dc:Subject+=contains-synthetic-performer file.png. The += adds the keyword to any existing subject keywords instead of replacing them.
The most common mistake is losing the tag after adding it. Metadata travels inside the file, so anything that rewrites the file can drop it: some image compressors, screenshotting an image, sending it through a messaging app, or re-exporting from an editor with metadata turned off. Another mistake is assuming A+ Content is covered by the same tag; A+ asset upload has its own "AI-generated people" checkbox.
To check a file before upload, run exiftool -XMP-dc:Subject file.png and confirm the keyword is listed. Tag the final file, after every crop and compression step.
PicBarn writes the contains-synthetic-performer tag into model exports, so if you edit an image afterwards, check the tag again before upload.
See also
- On-model imageAn on-model image shows clothing, jewellery or accessories worn by a person, real or AI-generated, so buyers can judge fit, drape and scale on a body.
- XMP metadataXMP (Extensible Metadata Platform) is an ISO standard, created by Adobe, for storing descriptive data such as keywords, creator and rights inside an image file, where editing tools and upload systems can read it.
- Content Credentials (C2PA)Content Credentials are tamper-evident provenance records, defined by the C2PA standard, that travel with an image or video and record how it was made and edited, including whether AI was used.
- AI-generated content disclosureAI-generated content disclosure is the requirement to tell buyers or the platform when an image or video was made or significantly changed with AI, through a label, toggle, checkbox or metadata tag.
Related
- How to disclose AI-generated models in product listings: Amazon, TikTok Shop, Etsy and ShopifyAmazon requires an XMP keyword on any image with a photorealistic AI-generated person; TikTok labels AI content and requires listing images to match the real product; Etsy requires one unedited photo; Shopify sets no rule. The exact tag, how to add it with exiftool or Preview, and a pre-publish checklist.
- AI virtual try-on — put your clothes on a modelVirtual try-on for sellers: upload a flat-lay or ghost-mannequin shot, pick an AI fashion model, and get on-model photos that keep every stitch of the garment. Amazon-, Shopify- and TikTok-ready sizes.