Glossary · Amazon
A+ Content
A+ Content is Amazon's feature that lets brand owners add image-and-text modules to the product description area of a detail page, with its own image sizes, file rules and an approval step.
A+ Content appears further down the detail page than the gallery, in the product description area, and is built from modules in A+ Content Manager. Kindle Direct Publishing offers the same feature to authors under the same policy text.
The file rules are specific. Amazon's A+ Content guidelines accept jpg, bmp and png in RGB only, under 2 MB each and at least 72 dpi. Basic A+ images are 970 x 300 px, and a page can hold up to 5 modules (7 in Premium A+). GIF, HTML, CMYK, watermarks, QR codes and hyperlinks are not allowed. Approval can take up to 7 business days.
The content rules catch more sellers than the file rules. The guidelines list as don'ts: time-sensitive or promotional language and prices, comparisons with competitors, external links or contact details, warranty or guarantee claims, shipping details, blurry images, small unreadable text and images duplicated from the gallery. The KDP version adds that awards need a date and the awarding organisation and must be no older than 2 years, that "eco-friendly", "biodegradable" and "compostable" are banned, symbols included, and that "recyclable" needs a supporting note.
Common mistakes are reusing gallery photos, setting text too small to read on a phone, and exporting artwork from print software in CMYK. The asset upload also has an "AI-generated people" checkbox for images that show generated models.
If you build A+ images from PicBarn's lifestyle or infographic outputs, make them distinct from your gallery set, because duplicates are on Amazon's list of don'ts.
See also
- Premium A+ ContentPremium A+ Content is the larger tier of Amazon's A+ Content, using wider 1464 x 600 px images and allowing up to seven modules instead of the five allowed in Basic A+.
- Brand StoryBrand Story is an Amazon A+ module that tells shoppers about the brand rather than the single product, shown as a horizontal carousel of images and short text on the detail page.
- Infographic imageAn infographic image is a gallery photo with added text, icons or callouts that explain features, dimensions or materials, placed after the main image because main images must carry no added text.
- sRGBsRGB is the standard RGB colour space for screens and the web, proposed by HP and Microsoft in 1996, and the safest colour space for product photos uploaded to any marketplace.
Related
- Amazon A+ Content image sizes and specs (every Premium module, 2026)The pixel size of every Premium A+ module from Amazon’s own module guide, the Basic and Brand Story sizes Amazon publishes, and the file rules (JPG/PNG, RGB, 2 MB, 72 dpi) that apply to all of them.
- Amazon infographic images — A+ feature callouts with real textMake Amazon infographic images and A+ content modules in a minute: describe the product, type up to four selling points, pick a layout. The text is rendered exactly as typed, readable at thumbnail size. 1 credit per image.